India is amongst the top five global mobile gaming markets today in terms of total number of internet users. In FY2019, online gaming in India is estimated at 6,200 crores (US $870 million) worldwide, with an expected 300 million monthly active users. A large chunk of this gaming population comes from China and the other Asian countries such as Japan, Taiwan and South Korea. As the country continues to emerge as a major player in the global IT and E-Commerce industry, Indian Internet businesses are also making inroads. With such a high number of consumers, there is no doubt that India will continue to grow as a hub for the global gaming market.
The most popular gaming in India product is the PSP, which is manufactured by Sony Computer Entertainment India Limited. With a huge list of more than a dozen game titles to download, the PSP is a great solution for avid game lovers. One of the major contributing factors for the popularity of this gaming device in India could be its phenomenal price tag. The price of the PSP is comparatively lesser than that of iPhones, which makes it a very attractive gaming option.
In terms of affordable smartphones, India is certainly not short in that respect. However, there is a dearth of quality smartphones that can be easily purchased for the low cost of INR or Indian Rupees. Leading smart phone manufacturers such as Nokia, Samsung, Sony Ericsson, and Motorola have made significant strides in bringing out affordable smartphones in India. Some of the leading brands such as Samsung KMAX, Sony Ericsson XPERIA, LG gliding mouse etc have emerged as major players in the Indian market when it comes to affordable smartphones.
There has been a marked increase in the number of manufacturers who are coming up with interesting mobile games for kids in India. Leading service providers like KDC, Vodafone, orange, Idea, Tata Indicom, Sony Erickson etc are manufacturing some of the most popular and budget-friendly kid’s games. Moreover, most of these companies are aggressively promoting their handsets in the Indian market to grab a larger share of the lucrative gaming market in India. Leading gaming portals have also started featuring a variety of kids games, which can be purchased at a reasonable price on various popular online portals. The gaming industry in India has experienced a great deal of momentum in the last two years.
Another significant factor which has contributed to the growth of the Indian video game market over the past two years is the emergence of popular gaming consoles such as PS3, Xbox and Nintendo Wii. These gaming consoles have greatly helped in transforming the way people play games. The Nintendo Wii, for example, has revolutionized the way people play video games across the world. The introduction of ‘The Pokemon’ franchise has also had a major impact on the mobile gaming in India.
The rapid rise of the smartphone brand and its phenomenal sales figures has also had an impressive impact on the Indian video game market. The popularity and convenience provided by these gadgets have helped in pushing the brands like Nokia, Samsung, LG and HTC ahead of their counterparts in the global markets. However, the leading smartphone brands in India such as Motorola, Samsung, Sony Erickson, Vodafone, Orange etc, have maintained their high level positions in the smartphone market. The reasons for the popularity of these handsets are numerous. A corporate or a professional who needs a dependable and effective solution for the business needs these handsets.