As the availability of smartphones and affordable data plans increases, the gaming industry in India is growing. There are currently about 560 million gamers in India.
Rishab Karanwal also known as Rakazone Gaming is a popular YouTuber, streamer and mobile game influencer in India. He uploads gameplay videos of PUBG mobile and other games.
1. Create a niche
Creating and growing a gaming channel can be tricky, especially on YouTube. The platform introduces changes every year and trends come and go quickly, so it’s important to have a clear plan of attack for your video content. One way to do this is by defining your niche.
A niche is a group of people that your channel is designed to reach. This can be anything from a particular series of games to a specific genre or game type. A channel that focuses on a niche can be more successful than one that tries to appeal to as broad an audience as possible.
Deciding your niche will also help you decide what kind of gaming content to create. For example, if you choose to focus on one game, you may want to do reaction videos or play the game for an entire series of episodes. This will give your channel more continuity and consistency and help you build a loyal following.
2. Build a community
Gaming is a popular hobby that many people enjoy, and with the right content, you can grow your gaming channel to attract a large audience. However, growing a gaming channel is not an easy task, and it takes a lot of work to build a dedicated community of followers. You need to be consistent in posting your content and stick to a schedule that your viewers can expect. In addition, you must invest in the proper equipment to create quality videos, including a microphone for YouTube videos and screen-recording software for Twitch streaming. You can also use a digital camera to capture gameplay.
3. Engage with your audience
Gaming is a huge industry, and there are many different ways that creators can engage with their audience. For example, some gamers create vlogs that give viewers a glimpse into their everyday life, while others focus on gameplay and commentary. Some channels even use live streaming to interact with their followers. While these strategies can help grow a channel, they must be balanced with other content to keep the audience engaged and growing. For example, playing too many games can cause your audience to lose interest in your channel. You may also want to limit the amount of gaming-related content that you produce on a weekly basis.
4. Promote your content
With so much gaming content on YouTube, it can be hard to stand out. However, there are some things you can do to help grow your channel. For example, you can promote your videos on social media or use ad platforms to target a specific audience.
Another thing to keep in mind is that consistency is key. You should post regularly, at a set time and date. This way, your viewers will know what to expect and when to expect it. For example, RocketJump is a gaming channel that updates daily about various games.
You can also use live streaming to engage with your audience. There are two main services for this, Twitch and YouTube Gaming. Both of these have their own audiences, and each can be used to help you grow your gaming channel. Twitch is better for growing a community, while YouTube Gaming is better for engaging with your existing audience. However, you should try to use both services to maximize your reach.